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- in the Brand Finance Automobile 100 2022 ranking, brand value up 271% since 2020 Boom in electric vehicle market sees Chinese auto brands account for eight out of top 10 fastest-growing brands. BYD becomes most valuable Chinese brand in ranking , brand value doubles to US$6.4 billion - Source: Internet
- SIXT’s brand value has recorded an incredible rate of growth of 265% over the past 5 years, becoming one of the top brands in the Brand Finance Car Rental Services 10 2022 ranking. Its strategy of international expansion, coupled with fostering strategic partnerships across the automobile, technology, and hospitality sectors, as well as the introduction of new subscription models, is paying clear dividends. David Haigh, CEO & Chairman of Brand Finance - Source: Internet
- A key development to strengthen the Mercedes-Benz brand is the rebrand of Daimler AG to Mercedes-Benz Group AG. The focus of the rebrand is to enhance passenger cars and vans in the luxury segment. The strategic move to rebrand was to fulfil the brand’s objective to focus on financial and mobility services by offering insurance and rental subscriptions and digital fleet management systems. - Source: Internet
- Chinese brands account for eight of the top 10 fastest-growing brands in the Brand Finance Automobile 100 2022 ranking. The increasing popularity and adoption of electric vehicles in China has been a key driver behind the impressive growth for these brands, with China accounting for most electric vehicles sold globally. Several Chinese brands are looking to capitalise on the momentum by expanding their global footprints, with several of these brands launching in Europe in 2021. - Source: Internet
- The shift to electric vehicles has benefitted Chinese brands hugely. With traditional internal combustion engine technology China was playing catchup, but in the electric vehicle space many Chinese brands are at the forefront. BYD’s newly unveiled Blade Battery is a prime example, and this will not only be used in BYD models, the brand has even been in talks to supply Tesla. Alex Haigh, Valuation Director at Brand Finance - Source: Internet
- A trend we expect to see within the automotive industry in the future is the growth of add-on and subscription services. Tesla is one of the brands at the forefront of this shift with its full self-driving software, which the brand estimates could eventually be worth more than the value of the car itself. Alex Haigh, Valuation Director at Brand Finance - Source: Internet
- Joining Great Wall and BYD in the Top 10 fastest-growing brands is Song (brand value up 90% to US$1.7 billion), Qin (up 89% to US$475 million), Tang (up 88% to US$630 million), NIO (up 79% to US$2.6 billion), Dongfeng (up 67% to US$1.4 billion), and WEY (up 56% to US$613 million). - Source: Internet
- Porsche is the most valuable luxury and premium automobile brand in the world with a brand value of US$33.7 billion. The automobile giant celebrated the 50th anniversary of the iconic Porsche Design with a limited-edition sale of 750 cars to pay tribute to the iconic design by Ferdinand Alexander Porsche. - Source: Internet
- While Porsche is the most valuable brand in the luxury and premium segment, Ferrari was named the strongest automobile brand in the world with a Brand Strength Index (BSI) score of 90.9 out of 100 and a corresponding AAA+ rating. Apart from calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance. Certified by ISO 20671, Brand Finance’s assessment of stakeholder equity incorporates original market research data from over 100,000 respondents in more than 35 countries and across nearly 30 sectors. - Source: Internet
- 2021 was Ferrari’s best-ever year in terms of sales, with the company paying bonuses to all employees as a result, and the projected growth for 2022 remains high. The automotive brand’s historic pursuit of controlled growth has helped to preserve its exclusivity within its sector, however, last year Ferrari expanded its target market to a younger demographic by launching a new high-end fashion line. The aim of creating a brand that can cater to Italian luxury lifestyle in the high-end category will help expand and strengthen its brand portfolio into new avenues, whilst enhancing brand awareness amongst the younger generation. - Source: Internet
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